Commerce infrastructure should serve merchants, not extract from them.
We build tools that give merchants the same operational advantages as the largest retailers, without the lock-in.
Founded to solve merchant lock-in.
We started because we watched merchants lose control of their businesses to the platforms they depended on. Locked into one payment processor, unable to export their own data, paying fees on every transaction to the company that was supposed to help them grow. We built Shoppa to be different: a commerce platform where the merchant owns the data, picks the processor, and can leave anytime with everything they brought.
What we stand for.
Data Ownership
Your business generates the data. You own it. Export it, query it, build on it. No exit fees, no gatekeeping.
Processor Freedom
Choose the payment processor that works for your business. Switch whenever you want. We never take a cut of your transactions.
Transparency
No hidden fees, no surprise charges, no contracts. You know exactly what you pay and what you get.
Merchant-First
Every product decision starts with: does this make the merchant's life better? If not, we don't build it.
Built by merchants, for merchants.
Shoppa is built by a small team that believes merchants should own their data, choose their processor, and run their business without platform lock-in. We started because we watched retailers lose control to the platforms they depended on.
THE FOUNDER
Endy Kalu
Founder & CEO
I've spent my career building data platforms across retail, payments, and enterprise software. The lesson was always the same: when businesses have the right tools and clean data, they make better decisions. When they don't, they fly blind.
I built Shoppa because merchants deserve software that works for them, not against them. No processor lock-in. No contracts designed to trap you. No watered-down features because the real product is your transaction fees. Just honest tools, flat pricing, and the freedom to run your business on your terms.